Wine Shop
ROAS – 6.04 (604%)

E-commerce. Europe

Project description

We have worked with a wide range of niches in the e-commerce sphere, but we have never run ads for a Wine Shop or alcoholic products in general. This was a challenge for us.
The client came to us with blocked ads due to the sale of alcohol, as well as low ROAS results. The average ROAS was 1.87.

GOAL

We set phased goals:

  • Unblock the ads
  • Start showing new ads
  • Improve ROAS metrics

ANALYSIS

We conducted an audit of the Google Ads account, Google Analytics (GA4), and Google Merchant Center. Additionally, since this is an online store selling wine and other alcoholic beverages, we analyzed whether the sale of this product was legal in the country where the client’s wine shop is located, and received a positive assessment.

SOLUTION

We checked the conversions and how they interact with the Google Ads account, Google Analytics (GA4), and Google Merchant Center. We always do this to ensure that we see all the metrics and can improve them.

Stage 1 – Working with the Google Ads account

First, we unblocked the ads. Google Ads imposes limits on the sale of alcoholic products, but the campaigns were launched nonetheless.

We also changed the strategy in the Google Ads account. We adjusted the settings of the advertising campaigns. We optimized the Google Ads account to get better metrics, namely CTR, CPC, and Conversion rate.

Stage 2 – Working with Google Merchant Center

Our main campaign was Performance Max, so for the effective work of this campaign, we focused on Google Merchant Center. Specifically, we added more search terms in the headlines and descriptions. We divided the feed by categories and paid attention to product identification. As a result, we obtained sales not only from paid campaigns but also from free Organic Shopping.

As a result, we increased ROAS from 1.87 to 6.04. We consider our work on this project successful.

RESULT

  • ROAS
    Before 1.87 – Became 6.04
  • Cost per sale:
    Before $112.57 – Became $52.38
  • Conversion rate
    Before 0.84 – Became 2.07

Example of our work

Contact us and you will get a quality tool in your arsenal
Leave a request, we will advise on all questions absolutely free of charge
It’s free, anytime

Stages of work

Preparation
1. Signing the offer

2. Obtaining access

3. Audit

Launch
1. Strategy development

2. SetUp conversions and analytics

3. Testing

Optimization
1. Analyze the first results

2. Cost optimization

3. Scaling the best connections

Contact us and you will get a quality tool in your arsenal
Leave a request, we will advise on all questions absolutely free of charge
It’s free, anytime