E-commerce. Norway, Sweden, Italy, France, Finland
Project description
GOAL
1.Scale the business
2.Increase revenue
3.Expand the business into the markets of Italy, France, and Finland.
ANALYSIS
The setup of the Google account was not 100% complete. There were no accounts for the Italian, French, or Finnish markets. And the conversion tracks were not properly tracked. Google Analytics was missing. The Ad accounts lacked negative keywords. And many keywords resulting in wasted spend on non-converting keywords.
SOLUTION
Accounts were created for the Italian, French, and Finnish markets in addition to the existing ones. A full set-up of Google accounts was made – all the necessary assets, audiences, configured conversions, and so on were added. I set up conversions and Google Analytics. Relevant texts were written for Norway, Sweden, Italy, France, and Finland.
RESULT
- Niche – Video games
- Location – Norway, Sweden, Italy, France, Finland
- Budget – ≈$48K-50K per month
- Sales – ≈1550 per month
- Cost per sales – ≈$31
Stages of work
2. Obtaining access
3. Audit
2. SetUp conversions and analytics
3. Testing
2. Cost optimization
3. Scaling the best connections