Project description

GOAL

The client has a successful offline store and started online sales. Most of the products are wedding jewelry, which is very seasonal.

The first goal was to create advertising that would pay off, and the second goal was advertising that would get profit.

ANALYSIS

The high-quality and expensive products also have a high average check. The product is aimed at a paying audience, not the mass market.

SOLUTION

I created a funnel with TOF, MOF, and BOF audiences and launched advertising. In the high season, sales are better, but we still got good results.

The ROAS was 4.16 (416%). Also, the client gets more followers on social networks and the number of visitors to the site grew.

RESULTS

• Location – Australia
• Conversion Value – $15,186/mont
• ROAS – 4.97
• Purchases – 7/month