SENIOR LIVING SERVICES
Google Ads

Price per lead – $85,44

Lead generation

USA

Project description



GOAL

The client has several homes for the elderly. The goal was to find customers for these homes, taking into account certain requirements. Retirement homes provided different services and had different living conditions. And also the location.


ANALYSIS

An analysis of the target customer, what he is interested in, and what influences decision- making was built. Two strategies were created: one for the elderly and the other for their children and relatives who could make decisions for them.


SOLUTION


After developing a strategy, I started testing and improving the results. Static results and video animation were tested in Display campaigns. I targeted according to the strategy to find the most relevant customers, and during the work, I improved the strategy. Daily analysis and improvement of the results got an average price per lead of $84,44.


RESULT

  • Conversion Rate – 2.35%
  • Cost per click – $2.01
  • CTR – 13,77%
  • Cost per lead – $85.44

Example of our work

Stages of work

Preparation
1. Signing the offer

2. Obtaining access

3. Audit

Launch
1. Strategy development

2. SetUp conversions and analytics

3. Testing

Optimization
1. Analyze the first results

2. Cost optimization

3. Scaling the best connections

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