SCAVOLINI
Price per lead – $36.65

Lead generation

Luxury kitchens

USA

Project description



GOAL

The company sells luxury kitchens of the Italian brand Scavolini. It has its own large showroom. The goal was to find potential customers within a certain radius of the showroom.


ANALYSIS

I analyzed the previous campaigns by determining the target audience (age, gender, geolocation, and interests). And also put forward the theory of what other audiences can be tested and get potential customers.


SOLUTION


After developing a creative strategy, I started testing and improving the results. I tested static creatives and video creatives that the client already has. I targeted according to the strategy to find the most relevant customers, and during the work, I improved the strategy. Daily analysis and improvement of the results got an average price per lead of $36.65.


RESULT

  • CPM – $34.04
  • Amount spent – $45,582.01
  • CTR – 1.58%
  • Cost per lead – $36.65

Example of our work

Stages of work

Preparation
1. Signing the offer

2. Obtaining access

3. Audit

Launch
1. Strategy development

2. SetUp conversions and analytics

3. Testing

Optimization
1. Analyze the first results

2. Cost optimization

3. Scaling the best connections

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