Lead generation
Luxury kitchens
USA
GOALThe company sells luxury kitchens of the Italian brand Scavolini. It has its own large showroom. The goal was to find potential customers within a certain radius of the showroom.
ANALYSISI analyzed the previous campaigns by determining the target audience (age, gender, geolocation, and interests). And also put forward the theory of what other audiences can be tested and get potential customers.
SOLUTION
After developing a creative strategy, I started testing and improving the results. I tested static creatives and video creatives that the client already has. I targeted according to the strategy to find the most relevant customers, and during the work, I improved the strategy. Daily analysis and improvement of the results got an average price per lead of $36.65.
RESULT
- CPM – $34.04
- Amount spent – $45,582.01
- CTR – 1.58%
- Cost per lead – $36.65
Stages of work
2. Obtaining access
3. Audit
2. SetUp conversions and analytics
3. Testing
2. Cost optimization
3. Scaling the best connections