Project description

GOAL

The client has a local construction company, and the main direction is roofing. The goal was to get the maximum number of leads for the specified budget. And maximize conversions from leads to clients.

ANALYSIS

After analyzing the previous campaigns, I determined the client’s portrait. Also added Analytics, and added the necessary conversions. Made a creative strategy (and plan of creatives developing).

SOLUTION

I use a YT video campaign with the most interested audience of roofing and places that are the most interesting for my client. Testing a few different strategies before finding the lowest conversion and the highest conversion rate from lead to customer.

RESULT

• Cost per click – $1.75
• The average cost per lead – $38.14
• The average cost per view – $0.17 (YouTube)
• Location – USA