Price per lead – $38.14
Lead generation
USA
GOALThe client has a local construction company, and the main direction is roofing. The goal was to get the maximum number of leads for the specified budget. And maximize conversions from leads to clients.
ANALYSISAfter analyzing the previous campaigns, I determined the client’s portrait. Also added Analytics, and added the necessary conversions. Made a creative strategy (and plan of creatives developing).
SOLUTION
Tested many creatives and audiences. Found the best audience and creatives that led to the best result of $42.75 per lead. The best conversions audience was lookalikes of previous customers.
RESULT
- Cost per click – $1.85
- CPM – $42.81
- The average cost per lead – $42.75
- Location – USA
Stages of work
2. Obtaining access
3. Audit
2. SetUp conversions and analytics
3. Testing
2. Cost optimization
3. Scaling the best connections