Roofing
Meta Ads

Price per lead – $38.14

Lead generation

USA

Project description



GOAL

The client has a local construction company, and the main direction is roofing. The goal was to get the maximum number of leads for the specified budget. And maximize conversions from leads to clients.


ANALYSIS

After analyzing the previous campaigns, I determined the client’s portrait. Also added Analytics, and added the necessary conversions. Made a creative strategy (and plan of creatives developing).


SOLUTION


Tested many creatives and audiences. Found the best audience and creatives that led to the best result of $42.75 per lead. The best conversions audience was lookalikes of previous customers.


RESULT

  • Cost per click – $1.85
  • CPM – $42.81
  • The average cost per lead – $42.75
  • Location – USA

Example of our work

Stages of work

Preparation
1. Signing the offer

2. Obtaining access

3. Audit

Launch
1. Strategy development

2. SetUp conversions and analytics

3. Testing

Optimization
1. Analyze the first results

2. Cost optimization

3. Scaling the best connections

Contact us and you will get a quality tool in your arsenal
Leave a request, we will advise on all questions absolutely free of charge
It’s free, anytime