Project description

GOAL

The client is engaged in photography and videography. The main direction is shooting weddings. Therefore, the goal was to look for clients specifically for wedding photography. The client’s wish for geolocation was also taken into account. It had to be a certain radius from the location of the client’s office.

ANALYSIS

After analysing Facebook and Google advertising accounts, I created a target portrait of the client, as well as target audiences. Set up new conversions through GTM, as well as Google Analytics.

SOLUTION

I created conversions, audiences, and campaigns and built a creative strategy. Tested both video and static creatives. And also the tests were for different audiences to find the right clients. Creatives are very important in this niche. The most effective was the video highlights and the carousel of finished works. In general, the average price of leads was $29,02.

RESULT

• CPM – $23.81
• Cost per click – $2.52
• Cost per lead – $29.02