Project description

GOAL

The client is engaged in the repair of houses, and the main direction is roofing. It is from this that the client has the biggest earnings. This was my main focus.

ANALYSIS

There was not much data for analysis, because the main channel of advertising was word of mouth. Therefore, the launch of advertising was from scratch. I used the client’s portrait in the settings.

SOLUTION

I created conversions, audiences, and campaigns and built a creative strategy. Tested both video and static creatives. And also the tests were for different niches of the client. But the main focus was on roofing. In general, the average price of leads was $69.23.

RESULT

• CPM – $49.95
• Cost per click – $4.01
• Cost per lead – $69.23