Price per lead – $18.67
Lead generation
USA
GOALThe client has a local cleaning campaign. The goal was to get the maximum number of leads for the specified budget. The client had his own website, but they made an additional separate landing page to increase the conversion rate. The goal was to get customers with a long LTV.
ANALYSISAfter analyzing the previous campaigns, I determined the client’s portrait, that is, the best audiences. Also added Analytics, and added the necessary conversions. Made a creative strategy.
SOLUTION
Tested many creatives and audiences. Found the best audience and creatives that led to the best result of $18.67 per lead.
RESULT
- Leads – 738
- Amount spent – $13,779.63
- Cost per lead – $18.67
Stages of work
2. Obtaining access
3. Audit
2. SetUp conversions and analytics
3. Testing
2. Cost optimization
3. Scaling the best connections