House cleaning
Meta Ads

Price per lead – $18.67

Lead generation

USA

Project description



GOAL

The client has a local cleaning campaign. The goal was to get the maximum number of leads for the specified budget. The client had his own website, but they made an additional separate landing page to increase the conversion rate. The goal was to get customers with a long LTV.


ANALYSIS

After analyzing the previous campaigns, I determined the client’s portrait, that is, the best audiences. Also added Analytics, and added the necessary conversions. Made a creative strategy.


SOLUTION


Tested many creatives and audiences. Found the best audience and creatives that led to the best result of $18.67 per lead.


RESULT

  • Leads – 738
  • Amount spent – $13,779.63
  • Cost per lead – $18.67

Example of our work

Stages of work

Preparation
1. Signing the offer

2. Obtaining access

3. Audit

Launch
1. Strategy development

2. SetUp conversions and analytics

3. Testing

Optimization
1. Analyze the first results

2. Cost optimization

3. Scaling the best connections

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