Project description

GOAL

The client has a local cleaning campaign. The goal was to get the maximum number of leads for the specified budget. The client had his own website, but they made an additional separate landing page to increase the conversion rate. The goal was to get customers with a long LTV.

ANALYSIS

There was no data to analyze, so I created Google Ads, and Analytics accounts and set up conversions through GTM. Made a search for relevant keywords and also added brand keywords.

SOLUTION

For the Google Adwords campaign was created a new landing page. The results were better than those from the main website. I got more expensive leads from Google Ads than from Fb, but these leads are the most relevant. Also, Fb+Adwords improved brand recognition resulting in high LTV customers. And good results from the retargeting campaign. Daily optimization also improved results, focusing on the most converting keywords.

RESULT

• Leads – 96
• Amount spent – $7,441.26
• Cost per lead – $77.51
• Location – USA