Project description

GOAL

The client is engaged in the repair and construction of luxury houses in and around Kyiv. The most important goal was to find the owners of elite houses. Or people who represent their interests.

ANALYSIS

Based on the data from my client, I created a target portrait of their customers. Created an action plan on how to contact target customers. And also I made a “creative strategy”.

SOLUTION

I created conversions, audiences, and campaigns and built a creative strategy. Tested both video and static creatives. And also the tests were for different audiences to find the right clients. In general, the average price of leads was $10,34.

RESULT

• Location – Kyiv region, Ukraine
• Cost per click – $0.39
• CPM – $5.29
• Cost per lead – $10.34