E-commerce.
USA, UK, Canada, Australia, New Zealand
Project description
GOAL
1. Scale the business.
2. Increase revenue.
3. Expand the business into the markets of the UK, Canada.
ANALYSIS
After analyzing the account, I saw that several search campaigns were launched in the account. The Ads account setup was partial, and the campaigns were with a minimal budget. Search campaigns advertised some products, but not all. But the website was great.
SOLUTION
First of all, I did a complete set-up Ad account. The next step was to promote all products to increase sales. Also, I changed settings, keywords, and texts in ongoing campaigns. Then I set up the Google Merchant Center and configured all the products. After that, I launched Perf Max campaigns and later Video campaigns.
RESULT
- Location – USA, UK, Canada, Australia, New Zealand
- Budget ≈A$25,004.79/month
- Сlicks – 228,812 ROAS – 7.08
I was able to increase the company’s monthly revenue from A$21,991.36 to A$156,010.69
Stages of work
2. Obtaining access
3. Audit
2. SetUp conversions and analytics
3. Testing
2. Cost optimization
3. Scaling the best connections