Lead generation
USA
A new company ERTC-NOW makes a service of a refundable tax credit for qualifying employee wages.
The campaign was created from scratch. The main goal was to get leads who are interested in the service and also have their own business. The refund per 1 employee could reach up to 28K$.
I made search keywords and set up tracking, campaigns, and GA4. The niche is very competitive, and the price per click is high. The first priority was to minimize the cost of the click. And also optimize keywords and improve the quality of ads.
We had a price per lead of about $50. But we make a harder targeting with a focus on business owners. After these changes, we got a price per lead of $138.22
RESULT
- Clicks – 3,756
- Cost per click – $3.46
- Leads – 94
- Cost per lead – $138.22
- Amount spent – $12,992.87
Stages of work
2. Obtaining access
3. Audit
2. SetUp conversions and analytics
3. Testing
2. Cost optimization
3. Scaling the best connections