Lead generation.
Reconstruction and construction
USA
GOALThe client is engaged in construction, but the main direction is emergency situations. Namely, the reconstruction of buildings. At the planning stage, the main budget was directed specifically to emergency situations. The goal was to get relevant customers faster than the competition.
ANALYSISThe company was being created from scratch, and there was no data to analyse. After all, the main advertising channel was word-of-mouth. A plan was developed for several strategies, followed by tests and correction of results.
SOLUTION
The company was created from scratch. I set up conversions (GTM), Facebook pixels, and campaigns, as well as Google campaigns. The tests were for Facebook and Google. And Facebook has proven successful in brand campaigns and retargeting. The main budget was directed to Google campaigns. GDN campaigns, good results of the Brand campaign, and the search campaign too. In general, the average price of leads was $83,82.
RESULT
- Leads – 255
- Amount spent – $20,882.57
- Cost per lead – $83.82
Stages of work
2. Obtaining access
3. Audit
2. SetUp conversions and analytics
3. Testing
2. Cost optimization
3. Scaling the best connections