Lead generation
USA
GOALThe Spectrum One company has local kitchen manufacturing and a modern showroom design in Sacramento. The goal was to direct potential customers to the website to fill out quiz, lead form or to visit the showroom.
ANALYSISThe tracking on the website was not correct, so I set up conversions and Google Analytics from scratch. Targeting was done on the basis of the client’s portrait, as well as taking into account the location of the showroom.
SOLUTION
I analyzed the keywords that were already in the account, and also add a new semantic. The niche is very competitive, and the price per click is high. The first priority was to minimize the cost of the click. And also optimize keywords and improve the quality of ads. Daily analysis and improvement of the results got an average price per lead of $79.70.
RESULT
- Leads – 124
- Amount spent – $9,882.78
- Cost per lead – $79.70
- Location – California (USA)
Stages of work
2. Obtaining access
3. Audit
2. SetUp conversions and analytics
3. Testing
2. Cost optimization
3. Scaling the best connections